Kaapiwrite ®

Haven’t written in a long time and starting this post not knowing what to write but given that I’m a bit too lost, decided to write something but what? I don’t know! What are the possible things I could write? Game of Thrones? No! Lots discussed and for someone who hasn’t seen even a single…

Data is the New ….

I’ve always enjoyed interacting with people and Auto, Cab drivers, Barbers are special, they bring in a whole lot insights, gossips, predictions etc which makes the conversation a lot more interesting, the ride more joyful and a bad haircut look not so bad One such interaction happened last evening when I was returning back from…

2018>Reunion>Rewind

2018 was one crazy ride. Lot of changes both at professional & personal level. Looking back at 2018, there are many things i could’ve done better, this post is definitely not about Hits & Misses. Few days back on Instagram one of my friend asked a question on her story ‘What was your 2018 all…

98

What started as a casual conversation on WhatsApp became reality on December 29th 2018, our class reunion ‘Class of 98‘. The journey from July to December was like a roller coaster ride, joy of finding old friends, excitement of meeting many for the first time after 20 years, disappointment of some not making it to…

G2G 2.0 – NAMMA GROUPU! NAMMA GETHU!

736 days later G2G Season 2 made its come back and this time it was BIGGER, FUNNIER than the original. With G2G 2.0 we ensured that we doubled down on everything that worked the first time (including my weight). It wasn’t a regular laid back lazy Sunday, Our Whatsapp was busy going ‘Toingu Toingu’ since…

Bengaluru Traffic

It’s a new day, It’s a new start! I’m trying to sound positive despite it being a Monday + an early morning flight. It’s business as usual, I start from Chennai, land in Bengaluru take my cab and all set to face the music which is in store for me this week. While I try…

Bhai Vs Deadpool

I’m still not able to get out of Race 3 trailer…what stunts and killer dialogues…whoever Daisy Shah is I totally totally love her and of course BHAI. Do we need to say anything about his performance. Kills it as ‘Siku’ errr Sikander the Blue eyed boy. While I’m still High, Very High (just like Anil…

Tony, Madhavan & Me

I once called Tony & Guy to book an appointment. After a short conversation, she asked ‘would you be interested in a Stylist, Super Stylist or a Creative Director’ when I heard Creative Director, I was confused…not sure if I had called Tony & Guy or Ogilvy & Mather, so i asked her what’s the…

Mom & Me – Sunday Cooking

Sunday>Lunch>Biriyani is a regular at home. Me offering to cook and Mom chasing me out of the kitchen is a regular Mom asking me for Fish Biriyani Recipe…now that’s not a regular!!! I made full use of this opportunity and offered her my ‘expertise’ and then the eventful Sunday began. This was the first time…

If Goundamani was a Media Planner

I’ve been in the field of digital media for over a decade now. Medium has seen tremendous spike and acceptance thanks to the mobile penetration and low cost data. What used to be an afterthought has become a main stay…while so much has changed, what hasn’t changed is the mindset. As Agencies, Planners, Publishers, Clients…

You, Priya Varrier & Me

Valentine’s Day and it was business as usual…love was in the air, mushy messages, couples holding hands, dinner dates, teddies, greeting cards, red velvet cakes and not to miss out on the group of goons who went on beating couples. While all of this was happening, Internet went berserk thanks to the new sensation, wink…